Visual Concepts Entertainment is an American video game developer based in Novato, California. Founded in May 1988, the company is best known for sport games in the 2K franchise. Visual Concepts was acquired by Sega in May 1999 and subsequently sold to Take-Two Interactive in January 2005. The acquisition of the company led Take-Two Interactive to open their 2K Games label, as well as its 2K Sports division, on the following day, which Visual Concepts became immediately part of. Kyle Lai-Fatt used to work with them since 1999-2015.